Want to know one of the best-kept secrets in legal marketing? Brace yourself; this one’s a doozy. If you want people to talk about you or your service, you have to give ‘em something to talk about. Create the conversation. But don’t create just any old conversation. Decide what you want people talking about, listen […]

The new Facebook Timeline feature represents a shift in how we catalog our lives. It’s both a history textbook and a time machine, making you both an author and an astronaut. The transition to Timeline makes Facebook more than just another social network – it’s a database that documents the evolution of your mind over the course […]

In legal marketing, technology has given lawyers more options than ever. It is easy to make, post, or tweet announcements to stay visible. Desktop contact management technologies and email marketing services also make it easy to stay in touch with clients and referral sources. These options may look wonderfully appetizing and make you want to […]

Pringles are a fascinating concept, really. Developed by Procter & Gamble, they first sold in the United States in 1968 and today are worth over US$1.0 billion annually. And think about their business model – they didn’t innovate, they didn’t make a better chip, they didn’t make it cheaper – they simply repackaged it. After all, […]

I stumbled upon a blog post in the Harvard Business Review that explained how Nike launched Nike+ as a joint campaign with Apple to drive in business for both companies. Take a quick look: “Nike+ launched as a promotional tie-in between Nike and Apple to enhance consumers’ running experience by synchronizing music and tracking data […]

One of the best tools for effective marketing may be sitting right in front of you: categorizing your contacts. You do not need an elaborate software package or web system to do this effectively. This capability probably exists in whatever you are already using. Before focusing on the technology, it is helpful to examine the […]

I stumbled upon a video from Dr. Mark Goulston that really resonated with me and I just had to share it with you. So next week we’ll talk service models. This week let’s talk about listening – are you listening to your clients? To your vendors? To your partners? It’s really amazing what can be […]

Keeping it consistent with the last two posts – we are looking for ways to meet new market demands within three common components of a law firm: administration, communication and services. Let’s take a look at communication. Think about how companies are targeting you – delivering to you marketing that you find interesting and agree […]